Label designs

Label designs should tell a story and here at HSL, we wanted something both visually striking and in keeping with our background as pilots. Both Leo and Stewart have diverse flying careers involving instruction, aerobatics and scenic flights. Many of the aircraft they fly date back to a golden era of aviation when adventure was the norm and the romanticism of a simple open cockpit, fabric covered aircraft is hard to beat.

We wanted our labels and bottle designs to showcase an Art Deco aesthetic. They epitomise our story and that of the daring pioneers re-imagining a bygone era.

We hope you agree and enjoy our Gin whilst dreaming of flying around the clouds.